Showing posts with label Communication PR. Show all posts
Showing posts with label Communication PR. Show all posts

Wednesday, July 24, 2013

Too Much New Media? 5WPR CEO Ronn Torossian Sets it Straight

Too Much Social Media

Navigating through social media networks

Sometimes, it’s simply amazing to hear the old, tired voices from the past talk about the changes that have come, and how it leads to losing touch with some old, unknown thing that grounds us to our past. We have seen it, through the centuries, with every technological advancement. When it was surmised that we were made sick by germs instead of an imbalance of elements or demon possession, no one screamed louder in objection than the old doctors. When explorers pointed west across the seas, and said the round Earth would carry on and not end, they said those explorers were mad.

In the information age, every step forward in our technology has been greeted with shouts and boos, mostly from those who are stuck in the technology of the past, complaining that this new technology removes some sort of spirit or soul from communication. Even those who pioneered the “new” technologies of their day 50 or 60 years ago make it seem that somehow the texting, tweeting, Facebooking, Pinteresting generation has lost something in the exchange of ease of communication. But maybe, they’ve found something instead.

Wireless Telegraph, 1915. - NationalGeographic
There was a time where the stalwarts decried the death of the letter at the hand of the short-form telegraph (which used to charge by the letter). There were those who believed that the moving picture would be the end of live theater, and kill the art and artistry of performing to crowd. Some people reading this may even be old enough to remember their parent’s laments that rock & roll, along with Elvis and The Beatles, would be the death of “good” music. In each of these cases, while the older generation cried about all that had been lost, the younger generation saw a new way to communicate, either literally or artistically, within the world given to them.

Instagram is as much an art as any other form of photography. Just because the filters and focus are in the camera’s software, and not hardware, doesn’t mean the artist’s eye hasn’t found something beautiful, and photographed it as they’d like to see and remember it. As stodgier voices complain about words being shortened, abbreviated, and made up in texting and tweeting, they should remember that every generation has produced slang, and found ways of shortening and abbreviating words and terms for convenience and ease. If it seems strange today, that is only because never before has communications technology grown so quickly, spread so rapidly, and become so readily available in human history.

This doesn’t spell the end for the old standbys, necessarily. The pendulum always swings back, and what was old will be new again. The Elks Club hasn’t been burnt down to make room for a Google + hangout, but social media is here to stay, and grow, and change our lives in a myriad of ways yet to come.

Tuesday, July 09, 2013

Benefits of Using Video Marketing in Digital Public Relations & Marketing Campaigns

Ronn Torossian reveals 3 benefits of video PR

5WPR CEO takes you to the movies?

is the founder and CEO of 5W Public Relations, an NYC PR Firm specializing in all forms of corporate and entertainment PR. Torossian maintains offices in New York and Los Angeles.
In 1981 MTV predicted “video killed the radio star.” Decades later, radio is still alive and kicking, but the age of video is certainly upon us. With YouTube performing as the number two search engine on the web and many people coming to expect video in their daily surfing, video is quickly becoming eponymous with web information.

But many PR companies are struggling to keep pace. Video requires a different approach and has different rules. It takes a lot more time, money and effort to produce a video than it does to create a text piece. And the quality – or lack thereof – is immediately apparent.

None of that matters. Video is here, and it is not just here to stay. It will rule public relations one day soon. It is inevitable. Again, it is here. Here are three ways you can be ready:

#1 – Begin to think in 3D

Many PR campaigns begin and end in a 2D format. People think in terms of text with a handful of pictures. Friends, that just won’t cut it anymore. Even if you are not rendering your current campaign in video form, you need to consider how it would play on “film.” Eventually the subject of your public relations campaign may just end up in front of a camera. Without proper scripting, blocking and planning, this could destroy your campaign and any good work you did prior to it.

#2 – Engage, don’t be a spectator

People don’t just want to see video of events. They want to be a part of events. Torossian suggests that you engage your viewers by literally engaging them. Talk with and to them in the video. Don’t just show footage. That isn’t engagement. There must be a social connection for the video to be fully engaging.

#3 – Keep your SEO in mind

Video titles, tags and descriptions are vital to your video PR success. Torossian says as much care should be taken in writing the title and choosing the keywords as is taken in scripting the video. Failure to do so and you will not reap the optimum benefits of your endeavor.
Keep these tips in mind and look for ways to include video in your next public relations campaign.

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Thursday, April 19, 2012

5WPR Celebrates Growth in Corporate PR, Beauty PR & Food & Beverage Public Relations

5W Public Relations, 1 of the 25 largest independent PR Firms in the U.S. founded by Ronn Torossian has achieved significant growth in a number of practice areas according to recently released rankings by O'Dwyer's, a leading public relations publication. These rankings are based on satisfying supporting fee and employee totals with a current account list, income tax & W-3 forms per O'Dwyer's ranking rules.

5WPR has ranked as the 4th largest independent PR firm in Professional Services, 6th largest beauty PR agency; and #13 in Food & Beverage PR Firms."We are very excited to rank amongst the top 15 PR Firms for these practice areas. Our team works very hard and is committed to continuing to exceed our clients' expectations. We are so excited about the work we do and are committed to continuing to do great work and achieving success for our clients' and our firm," said Ronn Torossian, Founder and CEO of 5WPR.

5W Public Relations ( ) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. One of the 25 largest independent PR firms in the U.S., the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. 5WPR is energetic, fast-paced, and focused.

Contact: Ronn Torossian, 212-999-5585

Tuesday, November 15, 2011

Ronn Torossian - 5WPR Names Agency of Record for

Another industry announcement from Ronn Torossian and 5WPR shows more movement in the communications and PR space. 5W Public Relations was recently named agency of record for, a leading media company focused on app marketing.

5WPR will execute a comprehensive PR campaign for increased brand visibility. Ronn Torossian, CEO and President of 5WPR, noted:

"The service offered by will give both large and small developers an opportunity to showcase their application on a global scale." is one company dedicated to providing the best user experience, only allowing 15 new apps to be displayed daily. Mobile phones to tablets, the company users of GreatApps can receive customized email alerts of their favorite type of app, making it easy to learn about and adopt the apps best suited to their needs. 

Read more on Ronn Torossian's business blog and a feature of this article on Everything PR.

Here is a video from GreatApps: