Ronn Torossian reveals what it means to actually get it doneYou’ve heard it said people don’t plan to fail, they fail to plan. But more than that, people fail to finish. They have this great idea – it might be for a product, a service or a marketing campaign. Then they get going great guns and…give up.
Don’t start without an end gameJust having a great idea is not good enough. You need to understand what your plan entails and where it will go from beginning to end. This is tough for an “idea guy,” but you need to see more than a glimpse of the big picture. Understand your destination if you ever want to get there.
Don’t campaign without a planBeing a “big picture” person is no excuse for skipping the planning phase. Sure it can be difficult to always know exactly how you are going to get from A to Z, but you need to have those steps down, or you will never get to Z.
Understand your approachPlanning will help you understand how you want to attack this project. If the objective is to “ship,” then you will focus on how to get there instead of getting distracted with how fun it can be to come up with new ideas. Get a firm grip on how you will get to the “ship” stage and it will show you the right approach to take.
How will this project impact other projects you have going? How will it impact your ability to continue other projects long term? Don’t dive into a new project if you won’t have the capacity to continue others. Unless you plan to kill those projects altogether. Don’t let them starve on the vine.
Stop asking and start doingAt some point, it’s different in each scenario, the time for asking questions is over. It’s simply time to ship. You could ask questions and take criticism until the cows come home and never run out of “problems” to correct. This attitude will never allow you to “ship.” You need to get it going.
Follow these tips and craft your PR campaigns with the expectations of completion. Understand where you are going and start going there as soon as possible. Yes, you need to plan. But, eventually, you need to go, or all that planning will be for naught.