Friday, February 22, 2013

5WPR: The Oprah Effect: Oprah talks about T-fal ActiFry

T-fal ActiFry has changed my life … and they’re not paying me to say it”

Last Friday, February 15th, Oprah Winfrey took to her personal Twitter and Instagram accounts to share the latest in her healthy living endeavors with her 18 million followers—the T-fal ActiFry healthy multi-cooker.

Oprah tweeted “This machine … T-fal ActiFry has changed my life. And they’re not paying me to say it.” 

The photos landed on Instagram’s “Popular Page,” traffic to the T-fal ActiFry website doubled overnight, product inquires increased by 93% and the company’s shares in Europe immediately rose.

Am so proud to be PR firm of record for T-Fal and so amazed at the great team constantly working hard here.

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