5WPR CEO: Public Relations Quotes

As CEO of 5WPR, every day I counsel clients with ideas, strategy and communications tips.  Some of what inspires me is quotes on the public relations industry.  Some of my favorites follow:


“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” Richard Branson


“Let your family, staff, and friends know that you’re still the same person, despite all the publicity and notoriety that accompanies your position.” Donald Rumsfeld 

“When the Internet publicity began, I remember being struck by how much the world was not the way we thought it was, that there was infinite variation in how people viewed the world.” Eric Schmidt

“Publicity can be terrible. But only if you don’t have any.” Jane Russell

“Archaeologists are underpaid publicity agents for deceased royalty.” John Agar


“Subliminal perception is a subject that virtually no one wants to believe exists, and — if it does exist — they much less believe that it has any practical application. . . . The techniques are in widespread use by media, advertising and public relations agencies, industrial and commercial corporations, and by the Federal government itself.” Wilsom Bryan Key


“The public is the only critic whose opinion is worth anything at all.” – Mark Twain


What are your favorite quotes on the PR industry?


Ronn Torossian is CEO of 5WPR and author of For Immediate Release.