Friday, September 14, 2012

5W Public Relations Adds ESquared Hospitality To Its Food And Beverage Practice

5WPR, top twenty five largest public relation firms in the US, today announced the addition of ESquared Hospitality to its roster of food and beverage clientele.

ESquared Hospitality is an international restaurant and hospitality group owned by Jimmy Haber and Keith Treyball. The group recently announced that acclaimed Chef, Shaun Hergatt, has joined the company as Executive Chef and Principal and will be opening Juni, a haute restaurant of his own creation due to open in Q1 2013.

ESquared Hospitality is currently comprised of three divisions, one of which is BLT Restaurants. Restaurants within the BLT Restaurant Group division include BLT Steak in New York City, Washington, DC, San Juan, Puerto Rico, White Plains, NY, Los Angeles, Scottsdale, AZ, Atlanta, Miami, Hong Kong, Charlotte and Waikiki; BLT Burger in New York City, Las Vegas and Hong Kong; and BLT Fish and Fish Shack , BLT Prime and BLT Bar & Grill in NYC. The second division of ESquared Hospitality includes two Italian concepts: Casa Nonna New York City and The Florentine at the JW Marriott Chicago. ESquared Hospitality's third division is comprised of GO Burger restaurants which include the GO Burger Truck in New York City as well as four storefront GO Burger locations, one in Los Angeles and three in New York City.

"As ESquared Hospitality continues to grow, including the future developments that Chef Hergatt will be creating, we are thrilled to have 5W Public Relations on board to help execute our public relations strategies," said Jimmy Haber, Managing Partner of ESquared Hospitality. "We are impressed with 5WPR's commitment to the ESquared Hospitality brand and are confident they will be an asset when delivering our core messages."

For ESquared Hospitality, 5W Public Relations will execute a campaign featuring media relations, product integrations, co-branded partnerships, and more.

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