It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian, CEO of 5WPR reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).
For Immediate Release by Ronn Torossian will show you how to:
- Frame the debate and control the conversation
- Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them
- Promote the interests of your brand or business; deter or potentially stop what is not in your interest
- Build on great press, and avoid or minimize bad press
- Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see
- Handle a crisis in the most effective and efficient manner
Stay Connected with Ronn Torossian
Facebook Ronn Torossian
Twitter @Rtorossian5wpr
LinkedIn Ronn Torossian
Google Plus Ronn Torossian
0 comments:
Post a Comment