Tuesday, July 19, 2016

5 Things Brands Should Know About Social Advertising

Social advertising can refer to a number of things, varying from advertising to effect social change, to using demographic information for tailoring campaigns. In this article, social advertising refers to advertising on social platforms, specifically social media. With this in mind, here are five things a brand needs to know about social advertising that could boost their campaign.

Wednesday, June 29, 2016

Why Everyone Loves Chick-Fil-A

Why Everyone Loves Chick-Fil-A

The American Consumer Satisfaction Index Restaurant Report was released last week and, once again, Captain Obvious made the announcement: everybody loves Chick-Fil-A. The quick chicken and waffle fries chain took the top spot on the list with a wide margin, scoring 87 out of 100. The next highest score won by pizza chain Papa John’s was five points lower.

Thursday, June 23, 2016

Why the Entrepreneurial Spirit Will Always Be Vital to a Business

Why the Entrepreneurial Spirit Will Always Be Vital to a Business

The entrepreneurial spirit is vital to the the continued existence of small businesses and companies of all shapes and sizes. Fostering and growing the entrepreneurial spirit in the staff can be a challenging but worthwhile task to make a business profitable again, keep it profitable or increase profits. Of course, not everyone is an entrepreneur, but there are different ways to foster it in a staff, so a collective of employees can still work together, while maintaining some important traits.

Friday, June 17, 2016

Networks and Netflix Banking on Classic Shows

Networks and Netflix Banking on Classic Shows

Everything old eventually becomes new again. Sometimes remakes are huge blockbuster successes. More often than not, even nostalgia can’t save rehashed content. Some hits are hits because they land in a specific time and place. They become part of the culture because they speak to something current, meshing with the soul of the culture in that moment. Entertainment is no different.

Tuesday, June 14, 2016

Tesla Targeted for Safety Concerns

Gray Tesla car charging

Federal regulators dropped a massive bomb on Tesla recently, releasing reports about a flaw in some Tesla models that could reportedly cause a driver to lose control of a vehicle. As a counterpunch, the NHTSA said they would look into allegations that Tesla had asked some owner to sign non-disclosure agreements before the automaker would pay for repairs.

Wednesday, June 01, 2016

PR’s Come a Long Way Since WWI

Wisconsin Veteran Museum logo
The Wisconsin Veterans Museum is opening a new exhibit about the PR campaign run as the U.S. prepared to enter World War I. The new exhibit opened on May 27 and will run until March 1, 2017, called “The Art of Persuasion: Mobilizing the Masses in World War I.” On display will be 34 posters used for this purpose and distributed across Wisconsin and the nation, encouraging support for the war effort. Some of the posters encourage troop enlistments, some selling war bonds, and still others reflect a need to eat more of some items and less of others that would be in short supply.

Tuesday, May 31, 2016

Sears Considers Selling Iconic Brands

sears public relations

As the slow death spiral of one of America’s seminal department store brands continues at an ever-increasing pace, Sears is desperate to find any solution to slow the fall. Sears recently reported a first-quarter loss of $471 million … a terrible number, and worse than last year at this time. Sales continued to fall, this time by eight percent.

In what, in hindsight, might be seen as the first “last gasps” of the company’s death knell, Sears announced it “may” sell off some of its most iconic brands. Can you imagine Sears without Craftsman and Kenmore? What about sans DieHard? Well, it could be coming, and sooner rather than later.