Tuesday, July 10, 2018

The ICICI Bank Board: What Went Wrong?

After a Mint report on the 1st of June announcing that the directors of ICICI bank have finally asked CEO and managing director Chanda Kochhar to go on leave until the evaluation of her conducted comes to an end the bank's share prices have increased by almost 5%.

The probe into Chanda's behavior began after a whistleblower complained about her alleged misconduct. The bank denied the report and said that Kochhar was on planned annual leave, which prompted a huge drop in company shares. On the 4th of June, speculation arose that Sandeep Bakhshi - the CEO and managing director of ICICI Prudential Life Insurance may take over the reigns as interim boss at ICICI bank. This rumor prompted stock prices to rise by approximately 4.07%, even while the shares of peer banks like HDFC and Axis Bank began to fall. This clearly indicates the market's perception of the developments at ICICI bank today.

Sunday, July 08, 2018

Buffet Failure is a Reminder to Run the Numbers on Your PR Campaigns

Ronn Torossian - PR Campaign


Not all publicity is good publicity, even if everyone loves your message. Sometimes that kind of “success” actually breeds failure. That’s the lesson being offered by the Chinese Buffet which closed after two weeks of packed houses and food flying off the line.

Here’s the story: A Chinese “hot pot” restaurant opened with great fanfare and what was, for countless hungry customers, a killer deal: $25 for a full month of all you can eat. No restrictions, including no restriction on who could use the card.

Monday, June 04, 2018

76ers Executive Responds to Accusations of Twitter Attacks on Players


Apparently, it needs to be said again: Nothing you post on social media is “private” in the absolute sense of the word. Even if you use a “fake” account name and attempt to disguise your true identity, the likelihood of being exposed and publicly embarrassed remains strong. Just ask Philadelphia 76ers team president Bryan Colangelo.

According to widespread reports, Colangelo is being investigated for “using a variety of Twitter accounts to ‘anonymously’ trash his own players, as well as fellow executives… And to defend himself from criticism by fans and media.”

Tuesday, May 22, 2018

Solo Tries to Win ‘Purist’ Fans Back to Star Wars


There may be no more dedicated a fandom than Star Wars fans. After it exploded onto the scene with “Episode 4” in 1977, Star Wars has become a multi-generational, international cultural force.

While each of the first three films has its fans and detractors, the “prequel” episodes 1-3 split the fandom into camps that tolerated “young Anakin” and Jar-Jar, and those who decided George Lucas has cracked up. Then came “Star Wars: The Force Awakens”. Based on the box office returns, it was clear that a great many fans loved that film. But many, many other fans hated it… and they were not shy about saying so. Soon, there was a cottage industry attacking “TFA” online.

Monday, May 14, 2018

These Companies Doing Social Media PR Right




There’s a lot you can learn from your own mistakes or from watching other people make them, but you can also learn a lot about how to “do it right” by watching brands that took a swing and knocked it right out of the park.

Monday, May 07, 2018

Anheuser-Busch Expands Shipping Options with Hydrogen Power




Even as competitors like Molson Coors are seeing their sales slumping, big-name beer maker Anheuser-Busch is in the headlines for innovation… again. A-B made a splash last year when it ordered a fleet of Tesla electric big rigs. The company followed up this headline-grab with another, shipping 50,000 cases of beer using a self-driving semi.

Monday, April 02, 2018

DMX Headed to Prison


Popular rapper DMX is headed to prison after being convicted of tax fraud. The judge in the case, US District Judge Jed Rakoff, freestyled his own lyrics during the sentencing phase of the proceedings. Right before sentencing the rapper, whose real name is Earl Simmons, to a year in prison for tax fraud, Rakoff allowed DMX’s hit “Slippin’” to be played in the courtroom.