Wednesday, September 28, 2016
When security experts tag the adjective “massive” onto your reported hacking scandal things are likely about to go from bad to worse when it comes to your public relations. But “massive” is exactly the term being used to describe the theft of 500 million user accounts, a breach that happened back in 2014, but is just now being widely reported.
Tuesday, September 20, 2016
What do you do when you want to launch your Next Big Thing, but you know there are a few “features” some folks might not like? Well, you release it the same week your major competition has to recall more than 2 million units because they … reportedly … explode.
Tuesday, September 13, 2016
TV audiences are fragmenting like never before. Industry watchers say the days in which everyone got together to watch MASH, or All in the Family, or Seinfeld or Friends are all but over. Sure, some programs still draw massive weekly audiences – we’re looking at you, Game of Thrones – but most “successes” are bringing in numbers that would have justified only descriptions of “cult hit” status not that long ago.
Wednesday, September 07, 2016
When it comes to falls from grace, perhaps no one fell harder and faster than former Subway spokesman Jared Fogle. Fogle made a huge name for himself with an enormous weight loss he attributed to healthy exercise and a diet that consisted of mostly Subway sandwiches. The story was a goldmine for the sub chain, who made Fogle its most recognized spokesman for over a decade.
Monday, August 29, 2016
When you make a mistake, there’s a cost. When you do something you know is wrong on purpose, then get caught, the cost is that much higher. How high? For some, that question is a merely philosophical exercise. But for Volkswagen, the cost is coming down in dollars and cents.
Friday, August 26, 2016
Ford Motor Company wants to gain an edge in the driverless car competition. In addition to the rollout of driverless Ford Fusions working for Uber in Pittsburgh, the company is working with Chinese search engine company Baidu to invest in Velodyne, a company working on sensors that guide autonomous automobiles.
Monday, August 22, 2016
While the company is not expected to announce the layoffs until later in the year, now Cisco’s PR team is scrambling to put the right narrative face on this breaking news. It’s likely most employees had no idea their time might be up, and wouldn’t have known for several weeks. But now they do, and Cisco is forced into the position of reacting or responding, rather than driving the narrative.
At this point, the company has neither confirmed nor denied the report, leaving tech news outlets – and employees – to speculate as to the veracity. But that sort of wondering rarely gets too far before it drifts into the Worst Case Scenario.
If Cisco doesn’t get a handle on the narrative soon, morale will suffer companywide, leading to worse quarterly numbers than they have right now and potentially more layoffs. It’s a difficult self-defeating situation that doesn’t need to come to pass.
After all, Cisco is already well into a transition phase, and that could be very good news and a powerful narrative to hold on to as the company traverses this rough patch. For example, while the company is suffering with its bread and butter products, it is already pivoting to focus more on wireless security and data center business, two markets set to boom in the modern tech economy.
Yes, the company should move out of the hardware game a bit more, and, yes, that will mean cuts, but it could also mean opportunity for those still at Cisco when the dust settles. It might even mean a new gig for someone savvy enough to get the necessary skills instead of waiting for the pink slip to come.
That’s not to say any of this came as a complete surprise to some employees. Many of the company’s 70,000 employees were offered buyout or early retirement options earlier this year. For those who stay there is a silver lining. For an industry being completely turned inside out by data engines and mobile tech, Cisco stock is down less than two percent and seems to be holding steady around $30 per share. It maintains a “buy” rating. So, good news for traders and potential hope for those wishing to be employed for Christmas.