Interesting survey conducted in Europe recently which has findings that are very relevant for all of us in the marketing world. More than two thousand students were surveyed – and they found that more than 70% of those surveyed believe the “marketing landscape will be 'dominated' by Content Marketing and 'PR Thinking'.”
Great news for all of us in the PR agency world – and it is quite true as we are now able to cut through the filter to reach consumers, brand targets and more. But it is heavy lifting – and not nearly as easy as it was before.
All that said, the students overwhelmingly also found that “85% either agreed or strongly agreed that by 2023 social media and digital agencies would not be stand alone specialists and that by then they will be integrated with other marcoms agencies or be full service themselves”- which indeed could also be true as agencies need to consider all forms of communicating to brands and consumers. One track thinking doesn’t work today – as we all have known it is indeed increasingly about integrated marketing as we have pontificated for quite some time.
Press Release on the survey may be read at: