Monday, August 22, 2016
While the company is not expected to announce the layoffs until later in the year, now Cisco’s PR team is scrambling to put the right narrative face on this breaking news. It’s likely most employees had no idea their time might be up, and wouldn’t have known for several weeks. But now they do, and Cisco is forced into the position of reacting or responding, rather than driving the narrative.
At this point, the company has neither confirmed nor denied the report, leaving tech news outlets – and employees – to speculate as to the veracity. But that sort of wondering rarely gets too far before it drifts into the Worst Case Scenario.
If Cisco doesn’t get a handle on the narrative soon, morale will suffer companywide, leading to worse quarterly numbers than they have right now and potentially more layoffs. It’s a difficult self-defeating situation that doesn’t need to come to pass.
After all, Cisco is already well into a transition phase, and that could be very good news and a powerful narrative to hold on to as the company traverses this rough patch. For example, while the company is suffering with its bread and butter products, it is already pivoting to focus more on wireless security and data center business, two markets set to boom in the modern tech economy.
Yes, the company should move out of the hardware game a bit more, and, yes, that will mean cuts, but it could also mean opportunity for those still at Cisco when the dust settles. It might even mean a new gig for someone savvy enough to get the necessary skills instead of waiting for the pink slip to come.
That’s not to say any of this came as a complete surprise to some employees. Many of the company’s 70,000 employees were offered buyout or early retirement options earlier this year. For those who stay there is a silver lining. For an industry being completely turned inside out by data engines and mobile tech, Cisco stock is down less than two percent and seems to be holding steady around $30 per share. It maintains a “buy” rating. So, good news for traders and potential hope for those wishing to be employed for Christmas.
Tuesday, August 16, 2016
It may not be at the top of the news every day, the Zika virus is becoming a major concern across the United States, especially in New York and Florida. For months there were no reported cases of Zika being spread in the U.S. All the known cases were brought into the country.
Monday, August 08, 2016
Nike recently announced it will close down its extensive line of golf-related merchandise and apparel, and folks are already blaming Tiger Woods. But the real culprit is in the Not So Fine Print. Bottom line, fewer people are playing golf, and sales just aren’t what they used to be.
When your goal is to become an Entrepreneur, it is important to have a clear idea of many things and answers to many questions as you begin your journey.
Monday, August 01, 2016
For an increasing number of consumers, Coke is NOT “it”. The soft drink company that once ruled the world without question and with only one major competitor is in the process of scaling back its annual sales forecast amidst reports of changing soda demand in both the United States and international markets.
Wednesday, July 27, 2016
Hacking scandals have become a constant worry for American consumers. Seems like once a month some other big brand is compromised. Each time, the brand takes a sizeable PR hit … and gets a few more customers paying with cash and, because of that, buying less. It’s definitely a lose-lose situation.
Tuesday, July 19, 2016
Social advertising can refer to a number of things, varying from advertising to effect social change, to using demographic information for tailoring campaigns. In this article, social advertising refers to advertising on social platforms, specifically social media. With this in mind, here are five things a brand needs to know about social advertising that could boost their campaign.
Wednesday, June 29, 2016
The American Consumer Satisfaction Index Restaurant Report was released last week and, once again, Captain Obvious made the announcement: everybody loves Chick-Fil-A. The quick chicken and waffle fries chain took the top spot on the list with a wide margin, scoring 87 out of 100. The next highest score won by pizza chain Papa John’s was five points lower.