Tuesday, May 19, 2015
South Korean automakers have been making great strides in the US marketplace in recent years. Their latest press release should push them even further into the public’s good graces. According to media reports, South Korea is working with American manufacturers to increase the market for fuel cells and other clean-energy tech, including machines that convert hydrogen and natural gas into electricity.
Tuesday, May 12, 2015
Apple’s bid to debut a new version of the popular Beats Music streaming service has hit a snag. According to some media reports, Apple’s attempt to set up deals with record labels in order to provide music for the service has fallen under antitrust scrutiny with the Federal Trade Commission. At the heart of the matter is an accusation of undue market pressure. Apple is said to be attempting to leverage its position as top music download seller to put rivals such as Spotify at a unique disadvantage.
Thursday, May 07, 2015
This is the age of immersive technology, and Microsoft is lagging in the era of mobile devices, but, perhaps, for not much longer. The Microsoft HoloLens may just be the product to launch Microsoft ahead of the field in immersive tech.
Monday, April 27, 2015
Very few major banks escaped the fallout of the subprime mortgage catastrophe. In many cases, the issue was not offering the loans, but, rather, how those loans were offered. Now, Ronn Torossian says, yet another lender is getting hammered for skirting compliance issues. According to a recent lawsuit pitting the Federal government against Quicken Loans, the U.S. claims Quicken Loans “elevated profits over compliance” when it violated Federal rules in making loans backed by the FHA.
Monday, April 20, 2015
Oh, the many answers that can be given in response to that question.
Understand that a PR agency is not an ad agency. They have similar goals but use different methods. An ad agency will get your name out there via paid-for advertisements. A PR agency gets your brand or product information to the public through non-paid resources. These may include newspaper articles, blog posts, press releases, magazines, speeches, pitches, and getting media involvement for special events sponsored by your company. They can do market research on how best to present your products and what should be emphasized. Don’t forget the crisis management help when something goes horribly wrong too.
Monday, April 13, 2015
Spoofing the latest Budweiser commercial didn’t work out too well for GoDaddy. Then again, when your entire marketing campaign is about wink-wink, nudge-nudge marketing, this uproar may have been the plan all along.
Monday, April 06, 2015
In the days subsequent to the horrific Germanwings plane crash that killed 150 people Lufthansa has announced its insurers will earmark $300 million to cover the costs. That might cover the expenses, but it will not begin to cover the cost.