Ronn Torossian quoted on Jeremy Lin Endorsement Deals & More

Ronn Torossian is quoted in various media outlets on Jeremy Lin, sports pr, endorsement deals and more.

• Ronn Torossian in Huffington Post on Lin Endorsements
• Linastics Roar, China Post with Ronn Torossian
• Reuters featuring Ronn Torossian on the NBA & Lin
• Ronn Torossian on the Linsanity Rage!

For more information and updates be sure to follow Ronn Torossian on Twitter @Rtorossian5wpr and Facebook.com/RonnTorossian.

5WPR - 5W Public Relations CEO Ronn Torossian at NYU

Ronn Torossian starts off by introducing the 5WPR and his latest book “For Immediate Release”. He explains that public relation is a business for the young minded people because this area needs individuals that can move quickly and can deal with a lot of pressure. Public relation is a very unpredictable field and stressful career; anything such as crisis pr can take place at any given time.

“Public relation is a combination of journalism, psychology and law related skills. Every single person is involved in public relation in some sort of way especially with the Internet and the rise of social media.” – Ronn Torossian, CEO of 5WPR

Buy PR Book "For Immediate Release" by Ronn Torossian on Amazon.com Today!

Ronn Torossian of 5WPR: How The Media Industry is Changing & How PR Firms Evolve

Utilizing 5WPRs unique abilities and algorithms, Ronn Torossian and the 5W Public Relations Team are able to re-engineer search results to dramatically improve Google, and other search engine results. We understand how to utilize digital media such as websites, blogs, social networks, inter-linking, SEO copy writing, and more. We utilize our public relations skills to create/link with positive content, some of which we control, and utilize aggressive search engine optimization techniques to help positive content rise in search results.

Ronn Torossian on Paula Deen's having diabetes and promoting a drug for it

 

The concept of authenticity is tremendously important in public relations and marketing – ultimately, honesty and respect, and how you express that to your audience is the essence of authenticity and of the personal aspect of any brand. Every decision related to marketing authenticity should start with the question: “If I were the person on the other end looking at this, what would make me feel welcome and included?” Clearly Paula Deen has been oblivious to the concept of authenticity and trust – she’ll do whatever it takes to make money.

Deen, a celebrity chef has built her brand around fat-laden recipes – and today’s announcement that she has had Type 2 diabetes for about three years and has signed on to be the spokeswoman for Novo Nordisk AS, which makes diabetes drugs leaves many of us in the marketing world in shock. Obesity increases people’s risk for Type 2 diabetes, and Novo Nordisk is now launching a marketing campaign around Ms. Dean and healthy recipes. Dean has built her brand around recipes like “Fried Butter Balls”, and “Deep-Fried Mac and Cheese”, pushes cookbooks filled with fatty foods – and her brand is the definition of un-healthy foods according to countless medical experts. What’s next? Charlie Sheen and Lindsay Lohan hosting Sesame Street?  Philip Morris selling cancer drugs?

Ronn Torossian is the CEO of 5WPR, a leading NY PR Agency. He’s also the author of recently released PR book “For Immediate Release” – and a chapter in his book is devoted to Authenticity and entitled “Authenticity: Your personal calling card.” The book is available at: http://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160

Ronn Torossian on Public Relations ROI Comes From Influencers And Introductions

Public relations is an industry in which it is not easy to determine an exact return on investment. There’s nary a PR agency in 2012 that works strictly in media relations (which can be measured). Many, like my firm 5WPR, provide full service marketing and PR services.

So what are some byproducts of PR that aren’t easy to match with an exact dollar figure?

INFLUENCERS:  Malcolm Gladwell in his book “The Tipping Point” called it “The Law of the Few” where he said: ”The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.” Economists call it the “80/20 Principle” – where 80 percent of the ‘work’ will be done by 20 percent of the participants. Influencers move sales oftentimes, and a good PR firm can connect clients to influencers. Whether with it’s cool and connected moms (like we do for client brands like Bornfree), nightclub/entertainment mavens who can influence celebrities (i.e. Mark Birnbaum of EMM Group), or in politics (where you can reach lobbyists or uber-influential attorneys like Jay Sekulow).

INTRODUCTIONS:  A good PR company introduces clients to one another and connects people together. I learned last week that a client we had represented for three-plus years until the midst of the economic downturn forced the company to pare budgets had recently completed a major deal with another former client of ours. It took time – as many big deals do, but it’s not something which is directly measurable when one looks at the “ROI” of PR.

PUT THE TWO TOGETHER: We have a client who we have represented exactly 1 year – their annual budget with us is around $125,000 and we have done absolutely amazing work, as the client regularly tells me. But on off days he’s complained to me that the company web sales from PR aren’t exactly where he wants them to be. (He cited it when giving us a minor raise for Year 2 of our program.) He says PR should move the mark more. Lo and behold, at his industry’s largest annual trade show, one of America’s largest wholesalers sought the company out at the show and bought a huge amount of product – and cited the outstanding publicity program and a specific placement we had secured.  Was thrilled to hear it – and yet another proof of PR’s tremendous ROI.

Of course, traditional and digital PR programs, media relations and all the rest are obvious ROI’s on top of the above bullet points. With public relations recently being named for the second year in a row as one of the most stressful jobs in America, all of us in PR have to do more to educate clients on the tremendous ROI which an effective Public Relations program has.

Ronn Torossian is the CEO of 5WPR, a Top 25 PR Agency and author of Amazon best-selling PR book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.”

RONN TOROSSIAN & 5WPR on Social Media, Stay Connected

Connect with Ronn Torossian and 5WPR in all aspects of digital media:

Facebook: www.facebook.com/RonnTorossian
www.facebook.com/5WPublicRelations

Twitter: @RTorossian5WPR
@5w_pr

LinkedIn: www.linkedin.com/pub/ronn-torossian-5wpr-ceo/0/108/84
http://www.linkedin.com/company/5w-public-relations

YouTube: 5WPR/Ronn Torossian media appearances and speeches: http://www.youtube.com/user/5WPRSpeakers/featured
Ronn’s Business Insider Blog: http://www.businessinsider.com/author/ronn-torossian

“For Immediate Release” Ronn Torossian PR book may be purchased at:
http://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160/ref=zg_bs_2711_3

http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620

Or you can visit the website at:
www.forimmediatereleasebook.com

Ronn Torossian on Israel & Jewish related issues:
http://www.algemeiner.com/author/ronn-torossian/

And of course in a world with so much noise, there’s always email: Rtorossian@5wpr.com, and of course the good old fashioned phone: 212-999-5585

Ronn Torossian
5WPR

HOW TO SUCCEED IN PR … by Ronn Torossian CEO 5WPR

Ronn Torossian, 5WPR on Public Relation Challenges

Sometimes the challenges people run into at the beginning of a new relationship with an pr agency, particularly when coming from working from in house, is time management, and juggling multiple clients (instead of just one), at the pace of 100′s of media outlets, 24/7. It can be a little maddening when you break it down.

Another challenge is coming from understanding one business or one client to understanding five, ten, twenty – or even hundreds over time. So it takes really passionate people who can sell – passionate people who like instant satisfaction (such as instant email replies and instant press), passionate people who are fascinated by so many different industries and brands and want to have their hands in it all – thirsty to learn everything. It takes passionate people that know how to just handle it, when everyone else is weighing them down.

To really build an agency that has found success in so many mainstream and vertical markets, it really takes passion for it all – everything. If you think about it, we work and understand how so many industries come to market and operate, it’s powerful.

Entertainment, Technology, New Media, Cable, Consumer Products, Government, International Affairs, Non Profits, Artists, Marketing, Fashion, Lifestyle, Automotive, Beverage, Pets, Music, Real Estate, Hospitality, Environment, Medicine, Telecom, Professional Sports, Film, TV – the list goes on.

It’s a real coup to be very successful growing an agency in multiple industry sectors – and to be able to really understand and navigate the public relations strategy for any industry in the world.

Ronn Torossian
5WPR