Friday, June 26, 2015
Korean cars are getting top marks for quality The recent J.D. Powers survey shows South Korean cars have the highest quality reports for new purchases. This big change from past reports is good news and becomes the best kind of PR for Kia and Hyundai. Usually the Japanese cars top the list, but this year the Korean cars (as a country group) blew everyone else out of the water with an average of only 90 problems reported per 100 vehicles.
Thursday, June 18, 2015
When the tide of public opinion has turned, sooner or later there comes a time when you have to stop swimming against the stream. Generally, this comes at the tipping point when fighting the trend becomes less profitable than going with the flow. Such is the case with a recent announcement from Tyson chicken.
Tuesday, June 09, 2015
Hewlett-Packard (HP) is in the news again, and, once again, things are not going well for the computer giant. Shortly after arriving at HP in 2011, Meg Whitman wasted no time in whipping out her pink slip machine gun, She downsized tens of thousands of workers at what was once one of the go-to names in American tech.
Monday, June 01, 2015
In the automotive PR business, getting that initial opportunity to establish owner loyalty can be key. That means capturing that first-time car buyer is an essential part of many car brand’s PR strategies. Here are several popular vehicles and how they hope to appeal to first-time buyers. Jeep Renegade starts under twenty grand and fits the bill for adventure and fun. Definitely something different for a first-time buyer, with room for friends and the perfect body for beach days and camping trips.
Tuesday, May 19, 2015
South Korean automakers have been making great strides in the US marketplace in recent years. Their latest press release should push them even further into the public’s good graces. According to media reports, South Korea is working with American manufacturers to increase the market for fuel cells and other clean-energy tech, including machines that convert hydrogen and natural gas into electricity.
Tuesday, May 12, 2015
Apple’s bid to debut a new version of the popular Beats Music streaming service has hit a snag. According to some media reports, Apple’s attempt to set up deals with record labels in order to provide music for the service has fallen under antitrust scrutiny with the Federal Trade Commission. At the heart of the matter is an accusation of undue market pressure. Apple is said to be attempting to leverage its position as top music download seller to put rivals such as Spotify at a unique disadvantage.
Thursday, May 07, 2015
This is the age of immersive technology, and Microsoft is lagging in the era of mobile devices, but, perhaps, for not much longer. The Microsoft HoloLens may just be the product to launch Microsoft ahead of the field in immersive tech.