Tuesday, May 22, 2018

Solo Tries to Win ‘Purist’ Fans Back to Star Wars

There may be no more dedicated a fandom than Star Wars fans. After it exploded onto the scene with “Episode 4” in 1977, Star Wars has become a multi-generational, international cultural force.

While each of the first three films has its fans and detractors, the “prequel” episodes 1-3 split the fandom into camps that tolerated “young Anakin” and Jar-Jar, and those who decided George Lucas has cracked up. Then came “Star Wars: The Force Awakens”. Based on the box office returns, it was clear that a great many fans loved that film. But many, many other fans hated it… and they were not shy about saying so. Soon, there was a cottage industry attacking “TFA” online.

Monday, May 14, 2018

These Companies Doing Social Media PR Right

There’s a lot you can learn from your own mistakes or from watching other people make them, but you can also learn a lot about how to “do it right” by watching brands that took a swing and knocked it right out of the park.

Monday, May 07, 2018

Anheuser-Busch Expands Shipping Options with Hydrogen Power

Even as competitors like Molson Coors are seeing their sales slumping, big-name beer maker Anheuser-Busch is in the headlines for innovation… again. A-B made a splash last year when it ordered a fleet of Tesla electric big rigs. The company followed up this headline-grab with another, shipping 50,000 cases of beer using a self-driving semi.

Monday, April 02, 2018

DMX Headed to Prison

Popular rapper DMX is headed to prison after being convicted of tax fraud. The judge in the case, US District Judge Jed Rakoff, freestyled his own lyrics during the sentencing phase of the proceedings. Right before sentencing the rapper, whose real name is Earl Simmons, to a year in prison for tax fraud, Rakoff allowed DMX’s hit “Slippin’” to be played in the courtroom.

Monday, March 26, 2018

Milano Takes Aim at Wendy’s

Actress and social activist Alyssa Milano took aim at Wendy’s recently in an effort to call the restaurant chain to account and to bring attention to a cause she champions. As her social media rant made headlines in major media publications, it looks like she hit pay dirt.

Milano went after Wendy’s by criticizing the company’s refusal to support the Immokalee Workers Fair Food Program, which is an initiative that demands “safe working conditions” and “looks to end sexual harassment in farm fields.”

Wednesday, March 21, 2018

Ronn Torossian's Top 5 Russian Travel Destinations

Russia is brimming with beautiful mountains, stunning beaches, vast deserts and ethnic villages to explore. However, many travelers often overlook the beauty of Russia, limiting their travel to obvious destinations like Moscow. Part of the reason for this is poor press coverage - the country hasn't invested a lot of time or effort into public relations to the tourism world. However, those interested in the nature and charm that exists within the mysterious space of the former Soviet Union should consider some of the following destinations when deciding where to visit. These 5 locations each have their own unique benefits and places to explore:

1. Ruskeala

Ruskeala is a republic in the Northern-west part of Russia, known to be one of the most beautiful places in the world. The natural sights here are breathtaking with plenty of waterfalls, lakes, and trees to explore. The biggest attraction in this area must be the mountain park, which offers visitors the chance to explore incredible marble canyons, a crystal-clear lake, and another underground water source. Visitors can go diving, hiking, or boating around the region.

2. Veliky Novgorod

Often referred to as "Novgorod the Great" this unique region is home to one of the most well-known places in the country. In fact, this city is known as the birthplace of Russia. The city his highly historic, with a democracy that helped to launch a more unified Russia. Here, visitors will find the wooden architecture museum Vitoslav Litsi, as well as open-air exhibitions of Russian farmhouses perfect for those who love learning about history and agriculture.

3. Kazan 

More than a thousand years old, the city of Kazan has always been a lively place full of culture and unique experiences. The location balances between the cultures of Muslim and Russian Orthodox, meaning there's plenty of mosques and cathedrals to explore. One of the must-see landmarks of the space is the Soyembika Tower, named after the last queen of the city who was captured by Ivan the Terrible's gang during the 16th century. Visitors should take the time to sample the unique delicacies and dishes offered by this region before they return home.

4. Petropavlovsk-Kamchatsky

Located on the stunning Kamchatka peninsula towards the eastern end of Russia, Petropavlovsk-Kamchatsky is home to more than 100,000 people and it's also one of the best places to visit for tourists interested in seeing the rich nature that Russia has to offer. There are plenty of ecotourism attractions in this space for travelers to explore, including hikes around a local volcano, hunting and fishing trips, and sailing. The town is a great destination for foodies as it offers a range of delicacies like Kamchatka crabs.

5. Altai Mountains

Finally, tourists on the search for views that they won't forget in a hurry will appreciate a trip to the Altai mountains. Otherwise known as the golden mountains, Altai is growing more popular of late, with hotels and resorts popping up around the region. Many of the hotels in this area offer their own hikes and guided tours to visitors, complete with stories about the history of the area designed to thrill customers as they explore. There are also plenty of other activities available too, such as fishing, sailing, kayaking and more. Spa treatments are common with special cedar barrel saunas and honey treatments. Russia is truly a beautiful country.

Ronn Torossian is the CEO and Founder of 5W Public Relations.

Monday, March 19, 2018

British Women Say They Make Less at Goldman Sachs

goldman sachs ronn torossian

Goldman Sachs recently published a gender pay gap study, and the news was not good for the company or for its female employees in Britain. According to media reports about the study women working for GS in the United Kingdom make about 56% less on average than men do. You read that right, women working for Goldman Sachs in Britain make less than half what their male counterparts earn. Further bad news included the report that, where bonuses are concerned, women working there get bonuses that are 72 percent smaller, on average.