Monday, July 30, 2018

Toy Business Continues to Shift

When it was announced that Toys R Us retailers would be closing their doors, toymakers across the country shuddered. Even the largest manufacturers of some of the most iconic toy brands wondered how that might impact their sales. Turns out, at least in the short run, there were winners and there were losers.

One of the companies that seems to be hit the hardest, for a variety of reasons, is Mattel, which has struggled with multiple negative challenges. Toys R Us closing, no big summer movie merchandising tie-ins, and PR issues related to some of the company’s best-selling brands. In recent years, cultural attitudes toward dolls such as Barbie and American Girl have shifted, and this change has led to sluggish sales. Meanwhile, fewer parents are buying their kids Fisher-Price and Mega Bloks too.

Sunday, July 29, 2018

Gunn Firing Puts PR Pressure on Disney

Last week, Disney announced that it would be firing writer and director James Gunn, the creative mind behind the massively successful Guardians of the Galaxy movies, due to a series of tweets the studio determined were “indefensible.”

Disney said: “The offensive attitudes and statements discovered on James' Twitter feed are indefensible and inconsistent with our studio's values, and we have severed our business relationship with him…” The tweets were made years ago, and Gunn already acknowledged them and apologized for them before production wrapped on the first Guardians movie. So, while everyone including Gunn agrees the tweets were inappropriate, the studio knew long ago about Gunn’s past, including one of his first movies, which was meant to be as provocative as his out of bounds tweets.

Tuesday, July 10, 2018

The ICICI Bank Board: What Went Wrong?

After a Mint report on the 1st of June announcing that the directors of ICICI bank have finally asked CEO and managing director Chanda Kochhar to go on leave until the evaluation of her conducted comes to an end the bank's share prices have increased by almost 5%.

The probe into Chanda's behavior began after a whistleblower complained about her alleged misconduct. The bank denied the report and said that Kochhar was on planned annual leave, which prompted a huge drop in company shares. On the 4th of June, speculation arose that Sandeep Bakhshi - the CEO and managing director of ICICI Prudential Life Insurance may take over the reigns as interim boss at ICICI bank. This rumor prompted stock prices to rise by approximately 4.07%, even while the shares of peer banks like HDFC and Axis Bank began to fall. This clearly indicates the market's perception of the developments at ICICI bank today.

Sunday, July 08, 2018

Buffet Failure is a Reminder to Run the Numbers on Your PR Campaigns

Ronn Torossian - PR Campaign


Not all publicity is good publicity, even if everyone loves your message. Sometimes that kind of “success” actually breeds failure. That’s the lesson being offered by the Chinese Buffet which closed after two weeks of packed houses and food flying off the line.

Here’s the story: A Chinese “hot pot” restaurant opened with great fanfare and what was, for countless hungry customers, a killer deal: $25 for a full month of all you can eat. No restrictions, including no restriction on who could use the card.

Monday, June 04, 2018

76ers Executive Responds to Accusations of Twitter Attacks on Players


Apparently, it needs to be said again: Nothing you post on social media is “private” in the absolute sense of the word. Even if you use a “fake” account name and attempt to disguise your true identity, the likelihood of being exposed and publicly embarrassed remains strong. Just ask Philadelphia 76ers team president Bryan Colangelo.

According to widespread reports, Colangelo is being investigated for “using a variety of Twitter accounts to ‘anonymously’ trash his own players, as well as fellow executives… And to defend himself from criticism by fans and media.”

Tuesday, May 22, 2018

Solo Tries to Win ‘Purist’ Fans Back to Star Wars


There may be no more dedicated a fandom than Star Wars fans. After it exploded onto the scene with “Episode 4” in 1977, Star Wars has become a multi-generational, international cultural force.

While each of the first three films has its fans and detractors, the “prequel” episodes 1-3 split the fandom into camps that tolerated “young Anakin” and Jar-Jar, and those who decided George Lucas has cracked up. Then came “Star Wars: The Force Awakens”. Based on the box office returns, it was clear that a great many fans loved that film. But many, many other fans hated it… and they were not shy about saying so. Soon, there was a cottage industry attacking “TFA” online.

Monday, May 14, 2018

These Companies Doing Social Media PR Right




There’s a lot you can learn from your own mistakes or from watching other people make them, but you can also learn a lot about how to “do it right” by watching brands that took a swing and knocked it right out of the park.