Monday, July 28, 2014
Friday, June 27, 2014
When you are young and successful, people scrutinize your decisions, looking for ways in which they can use the loaded term says Ronn Torossian 5WPR CEO, “youthful mistake.” But, if you are careful, calculated, and wise in your investments, you can deprive the naysayers and critics of this “pleasure.”Sure, you will make mistakes, some big ones probably, but you can minimize both the potential and the fallout from these mistakes by planning for these eventualities, and more importantly, be ably discerning the offers in front of you.
See, when you are successful, everyone will want a piece. They will try to latch on, create a story around you, and, if they can get you caught up in your own press, push you toward a minor error that can be spun into a major mistake. It may sound cynical, but there is a large segment of society that loves to watch successful people crash and burn. Don’t give them that satisfaction.
Take the example of 23-year-old millionaire, Mike Zhang. The online entrepreneur found success, and almost immediately, he was approached by umpteen phone calls from people who wanted to “help him” with his money.
Sounds awesome, right? Yeah, not so much. Zhang explained it this way, “When I have a rainy day, I don’t want to talk to an opportunist.” Zhang wanted relationships, not ambulance chasers who were primarily interested in using him for their benefit. Very smart business.
Zhang passed on the easy - and very attractive – offers from Big Names and went with advisers he believed to be interested in actually helping him, not just themselves. This smart business approach says more about Zhang than his previous business success. He is cautious and wise, capable of making the right decisions in the face of dynamic temptation. This is exactly the sort of mindset and track record that other successful businessprofessionals look for in colleagues and investment partners.
How are you using solid decisions and positive personal PR to establish a strong track record of trustworthiness, wisdom, and the right mindset for success?
Thursday, May 29, 2014
Internships are all about making connections, and getting experience. Everyone knows that. But, “everyone” is misguided. While internships are definitely opportunities for connectivity and learning, applicants make a fatal mistake when they assume “their” internships are set up for them.
The reality, is almost the polar opposite. Internships are as much or more about helping the business find qualified candidates than they are about helping the applicant in his or her business career. Unfortunately, many otherwise qualified candidates do not realize this. Even when you hear advice like “make a good impression,” that often does not sink in fully. Applicants focus on doing what THEY think is the right thing. They make decisions based on their experience and their understanding, rather than seeking new information and a better understanding of what the business expects.
They may also be focused on “earning” a good referral instead of increasing their skills and making themselves better, more employable, and more valuable. You don’t hire people unless you need something done. You can LOVE the people, but, primarily, you expect them to get that job DONE.
If you want to turn that internship into a full time gig, focus on making yourself as necessary as possible to the growth and success of that business.
Tuesday, May 27, 2014
The Golden Gloves has been a lifesaver for countless Chicago-area youth for generations and is a terrific example of how a brand can give you the full blown profile. The program gives kids something positive to do with their time, teaches discipline, offers an outlet for aggression, and hosts an annual boxing tournament.
This tournament, which has for so long been viewed as positive is now under fire from investigators. The Illinois Attorney General’s office is investigating circumstances where it has been alleged that charitable funds were used for personal use by a former Chicago Golden Gloves treasurer.
Any misuse of funds is a continual concern for any legitimate charity organization. But, the very public allegations of specific misuse of funds is a nightmare. The organization made the first move by both releasing the information, along with the news that the former treasurer, Ted Gimza, is already being punished. People hate to think that their donations are being misused, but they love to know that a “bad guy” is getting his just desserts.
Gimza admits to taking the money, but he says he has already paid it back. This is another plus in the PR column for Golden Gloves, though less so for Gimza. Generally, the thing people want even more than the bad guy getting punished, is to know that the situation has been handled, and things are moving on better than before.
One suggestion is that the Golden Gloves should offer a press release stating that its security protocols have been updated to discourage this sort of thing from happening again. This shows both initiative and intent to make things better for both the charity and its donors. That sort of action reflects well on the organization, and makes wary donors more comfortable with giving again.
Another suggestion is that Golden Gloves clean up its other messes. One drawback of letting news like this out is that any other potential negative information could also get released. As it turns out, during 2010, the IRS reportedly revoked the Golden Gloves’ federal tax exempt status because the group was “not in compliance,” according to the Chicago Tribune.
The Tribune also reported that the organization will be out of compliance until they file a federal tax return, which could happen any day now. But, when the story broke, had yet to be handled.
Tuesday, May 06, 2014
Tuesday, April 29, 2014
There are reasons that people need to make the content online readable and shareable on their websites. Ronn Torossian, CEO of 5W PR - breaks down 7 ways that will allow them to create interesting content online.
1. Create Short, Compelling Headlines
Headlines are very important for online work to stand out from the rest. The words that are used in the headlines should be action oriented. The entire headline should be short so that the reader doesn’t lose interest.
2. Think About The Target Audience
It is important for online writers to understand who their target audience is. They will want to know what age range they are writing for and a variety of other factors that will help them to gear their content towards these types of people.
3. Trigger High-Arousal Emotions
One of the best ways to garner attention with writing is get people to be emotional about a subject. It is important to use words that will illicit a response, either positively or negatively. Readers don’t like to feel indifferent so it is important to keep their interest throughout the content.
4. Offer Incredible Value
Another great way to get the audience involved is to offer a good value. This can be done with special promotions, sales and other ways to increase interest.
5. Publish Content In Digestible Format
It is important that a person write in small increments. Having too long of an article may lead people to become bored. The writing can also be spaced out with bullet points and numbers to make it more readable.
6. Ensure That The Content Is Useful
One mistake that many writers on the Internet do is to make the content boring. Everything should make sense and also be useful for the reader in some way. This will allow them to keep reading the content because they will be getting something out of it.
7. Be Creative And Unique
It is important that online writing be different than other sites. A website owner can make sure that they are creative and unique by using a variety of options. Pictures, videos and good content will all make the site look different than anyone else’s.
When content online is shareable, others will read it more. That is what most people want is to have their sites looked at so making sure that the content is good will help them to boost their online presence.