Wednesday, March 21, 2018

Ronn Torossian's Top 5 Russian Travel Destinations

Russia is brimming with beautiful mountains, stunning beaches, vast deserts and ethnic villages to explore. However, many travelers often overlook the beauty of Russia, limiting their travel to obvious destinations like Moscow. Part of the reason for this is poor press coverage - the country hasn't invested a lot of time or effort into public relations to the tourism world. However, those interested in the nature and charm that exists within the mysterious space of the former Soviet Union should consider some of the following destinations when deciding where to visit. These 5 locations each have their own unique benefits and places to explore:

1. Ruskeala

Ruskeala is a republic in the Northern-west part of Russia, known to be one of the most beautiful places in the world. The natural sights here are breathtaking with plenty of waterfalls, lakes, and trees to explore. The biggest attraction in this area must be the mountain park, which offers visitors the chance to explore incredible marble canyons, a crystal-clear lake, and another underground water source. Visitors can go diving, hiking, or boating around the region.

2. Veliky Novgorod

Often referred to as "Novgorod the Great" this unique region is home to one of the most well-known places in the country. In fact, this city is known as the birthplace of Russia. The city his highly historic, with a democracy that helped to launch a more unified Russia. Here, visitors will find the wooden architecture museum Vitoslav Litsi, as well as open-air exhibitions of Russian farmhouses perfect for those who love learning about history and agriculture.

3. Kazan 

More than a thousand years old, the city of Kazan has always been a lively place full of culture and unique experiences. The location balances between the cultures of Muslim and Russian Orthodox, meaning there's plenty of mosques and cathedrals to explore. One of the must-see landmarks of the space is the Soyembika Tower, named after the last queen of the city who was captured by Ivan the Terrible's gang during the 16th century. Visitors should take the time to sample the unique delicacies and dishes offered by this region before they return home.

4. Petropavlovsk-Kamchatsky

Located on the stunning Kamchatka peninsula towards the eastern end of Russia, Petropavlovsk-Kamchatsky is home to more than 100,000 people and it's also one of the best places to visit for tourists interested in seeing the rich nature that Russia has to offer. There are plenty of ecotourism attractions in this space for travelers to explore, including hikes around a local volcano, hunting and fishing trips, and sailing. The town is a great destination for foodies as it offers a range of delicacies like Kamchatka crabs.

5. Altai Mountains

Finally, tourists on the search for views that they won't forget in a hurry will appreciate a trip to the Altai mountains. Otherwise known as the golden mountains, Altai is growing more popular of late, with hotels and resorts popping up around the region. Many of the hotels in this area offer their own hikes and guided tours to visitors, complete with stories about the history of the area designed to thrill customers as they explore. There are also plenty of other activities available too, such as fishing, sailing, kayaking and more. Spa treatments are common with special cedar barrel saunas and honey treatments. Russia is truly a beautiful country.

Ronn Torossian is the CEO and Founder of 5W Public Relations.

Monday, March 19, 2018

British Women Say They Make Less at Goldman Sachs

goldman sachs ronn torossian

Goldman Sachs recently published a gender pay gap study, and the news was not good for the company or for its female employees in Britain. According to media reports about the study women working for GS in the United Kingdom make about 56% less on average than men do. You read that right, women working for Goldman Sachs in Britain make less than half what their male counterparts earn. Further bad news included the report that, where bonuses are concerned, women working there get bonuses that are 72 percent smaller, on average.

Tuesday, March 13, 2018

Ryanair CEO Sounds Off About Brexit

When a prominent CEO takes a stand or states on opinion on a divisive political issue, the consequences can be dire. But, in some cases, certain business leaders risk the PR consequences, because they feel not speaking out is worse. Sometimes this can be a gut feeling, just a call made at the spur of the moment. Other times, it’s a carefully considered position statement. Recently, Ryanair CEO Michael O’Leary sat down with CNN and shared his thoughts on one of the most divisive political issues in recent European history.

Many in Europe, especially in Britain and Ireland, have been concerned with the potential economic consequences of the Brexit vote. With the issue being so polarizing, any public statement on the issue is, to some, planting a flag on one side or the other. That had to be O’Leary’s mind when the topic came up during the CNN interview. If it was, he certainly didn’t hold back.

The Meat of the Matter

The central issue, at least for O’Leary and other European airline heads, is that there has yet to be a deal struck on how commercial airlines and air travel will be impacted by Brexit. Sides are at loggerheads, and, if a deal isn’t reached by March of 2019, flights may be grounded. O’Leary put it bluntly: “Six months before Brexit is when the airlines will really be panicking, and customers will really be panicking [and asking] 'Are these flights going to operate?

This comment, and the question it referenced came from a worry that no agreement would mean UK-issued airline licenses would no longer be valid in the European Union. So, O’Leary is giving voice to a concern many in the European commercial airline industry are thinking. Ryanair may begin adding a “Brexit clause” to their passenger tickets, and, according to O’Leary, his airline will not be the only one.

What Are We Really Talking About Here?

Exactly what that “clause” would entail has yet to be revealed, but there’s a good chance air passengers will not be happy. So, let’s review: we have a CEO speaking candidly about a hyper-partisan political issue, warning passengers that air travel may become much more complicated in the coming years in Europe. So, he’s being honest and sharing his perspective, but are consumers ready to hear this with open minds? Maybe not.

This isn’t the first time O’Leary has spoken out about Brexit. Prior to the vote, the airline CEO spoke loudly and often of his view that Britain should stay in the EU. That public position has likely colored the view the consumer public has about both O’Leary and Ryanair. And it’s those opinions that will inform how most people process these comments… or if they really hear them at all.

Ronn Torossian is the CEO and founder of 5W Public Relations.

Monday, March 12, 2018

LA NFL Begins New Era

There’s been a lot of changes in the National Football League out in the great state of California, changes that have many football fans wondering which team to cheer for… or if they should be cheering for any teams at all.

 Over the past few years, the St. Louis Rams moved back to Los Angeles, and the San Diego Chargers moved up to Los Angeles as well.

Now LA has two major teams, and San Diego is left with none. Another city that seems poised to lose its NFL franchise is Oakland. The Raiders are said to soon be moving to Las Vegas, leaving San Francisco with only the 49ers to cheer for.

Monday, March 05, 2018

Saadiq’s calls Oscar nomination a “huge milestone”

Raphael Saadiq is no musical frontman. However, the prolific musician has been pushed back into the spotlight, once again, through his incredible work co-writing “Mighty River” for the Mudbound soundtrack with superstar performing artist, Mary J. Blige. Of all the accolades for that composition, the latest is the one Saadiq will treasure most: an Academy Award nomination for best original song.

Thursday, February 15, 2018

Regaining Trust After Your Company’s Reputation is Tarnished

Was there a bad decision (or series of them) made that have now been discovered? Think Harvey Weinstein, Volkswagen, and Chipotle in recent years, and you know that a company’s reputation can be tarnished for any number of reasons. Changing times may even make past decisions that seemed acceptable at the time to become horrendous in the public view. Whatever the problem, once it’s found – by you or on social media or the like – acknowledge and accept the truth of it. Denying things outright will only get you in more trouble. If the information that has been released is NOT true, allow others to prove it …

Monday, February 12, 2018

Super Bowl ad winners and losers

It’s an endless debate every year: which brands “won” at the Super Bowl, and which brands did themselves no favors. If there was ever a subjective question, this is the one. At least in the early going. Given time, the numbers will come in, and brands will get to see how they actually benefited from shelling out big bucks for a 30-second spot in the most popular TV show of the year.